2007 Gunn Report Top Agencies
If you are going to run a major advertising campaign you need to know that the agency that you are using knows what they are doing. This is what the Gunn report was designed to provide. It ranks all of the agencies to determine who did the best job each year with their campaigns. The 2007 Gunn Report top agencies are the ones who have been the near or at the top most years.
The 2007 Gunn Report was really a turning point in the way that the rankings were calculated. For the first time they factored in digital media in the rankings and this had a huge impact on the results. It also helped that Nike really took to digital media as for a second year in a row they were awarded the advertiser of the year. This time it was based on their digital advertising campaign. As this form of advertising starts to become ever more important look for it to have a bigger and bigger impact on the Gunn Report rankings.
When it comes to determining the top agencies on the Gunn report that can be a little bit tricky. There are actually dozens of different rankings covering different media, and different geographical areas. That means that comparing agencies can be a bit like comparing apples and oranges. Nevertheless the two agencies that did receive the most awards were Farfar from Sweden and Crispin Porter and Bogusky from the United States. You will probably come across press releases from a number of companies claiming that they were the top ranked agency in the 2007 Gunn Report. It is entirely possible that they were in at least one of the categories.
The Gunn Report operates on a fairly simple premise. They take a look at all the different awards that are handed out for advertising excellence and they compile a composite of who won the most awards. The logic is that they agency that has the most awards must be the most successful agencies. They do however break down the awards into different categories, like television, print and digital so that agencies that specialize in one area are not disadvantaged by the way that the list is calculated.
It is important to keep in mind when you are looking at the Gunn report that the awards are based on what the voters consider to be the best advertising campaign. This by no means guarantees that the campaign is the most successful one. In most cases it is the most creative campaign that will win. That being said the people who do the voting in general are experts in the field and they do know what does and doesn't work when it comes to running an advertising campaign. Therefore the Gunn report is generally a good guide to how effective a campaign is.