Welcome to The Gunn Report for Media

Sponsored by Procter & Gamble.

It has become clear that the media channels we use to connect to our consumers are as vital as the creative content that we deliver to them. As consumers gain more control over their media consumption, and as more content and messages vie for their attention, it becomes harder and more complex to engage with them.

We know that the art of connection, or contact, requires more insight and creativity than ever before. Put simply, the innovation of our media plans must parallel that of our creative messages and content.

The Gunn Report for Media measures the success of media innovation and creativity as judged by the world's most respected award juries in 60 local, regional and global competitions and festivals. It is a sister publication of the world famous Gunn Report  on creativity and is edited by Isabelle Musnik of the magazine in:fluencia.

Isabelle Musnik is a former editor of the French communications magazine CB News. During that time she also contributed to the CB News television programme Culture Pub. She left in September 2003 to start up a new magazine, Influencia.

Launched in January 2004, in:fluencia is dedicated to influence, behaviour and trends in France. Its weekly electronical newsletter features, amongst other subjects, campaigns which show media creativity round the world.

Isabelle Musnik has been a correspondent for the British magazine Media & Marketing Europe since 1986. She also contributes regularly to Advertising Age and other international publications throughout the world. She is the editor of a supplement on advertising for the Nouvel Economiste in France.  Before CB News, she worked for the economics and financial press, including l’Expansion and La Vie Financière . Between 1976 and 1978 she wrote the first research studies that led to the EU's Erasmus student exchange project.

Isabelle Musnik is both British and French. She has a masters' degree in economics from the University of Paris I (Panthéon-Sorbonne), a marketing diploma of the European Business School and diplomas in management from the British and German Chambers of Commerce.

She is the author of two books, “Tapie, les secrets de sa réussite” and “Plus président que moi, tu meurs”.